24/05/12 0:00
by Sacha Young

"Most people in this industry seem to be working super hard for average pay."

Local jewellery brand 'MEADOWLARK' made up of the gorgeous couple CLAIRE HAMMON and GREG FROMONT share a few insights with us into their creative process and fill us in on their favourite things...

COUP DE MAIN: What was the initial inspiration and motivation behind creating 'Meadowlark'?
MEADOWLARK: When we met we were both working shitty jobs, Greg was making some jewellery and I was doing graphic design. After a few months of seeing each other we just had a conversation about joining our skills. So I guess the inspiration and motivation was and is each other.

CDM: What is the creative process like when designing a range?
MEADOWLARK: We actually struggle to find the time to sit down for as long as we would like because we have a kid and we are both super busy working every minute we are awake. So we both kind of talk about ideas as we have them, and we sketch alone and then we bring our ideas together and refine them. It takes months and we change things and add things right up until the day we start photographing the pieces.

CDM: How did you choose the name 'Meadowlark'?
MEADOWLARK: We were trying to find a name we both agreed on and we came across a quote that was fitting, due to the darkness and the prettiness. But also because we already knew we would be making dagger pieces in the future. "The metallic note of the Meadowlark suggests the clashing of vibrant blades." - by Ambrose Bierce.

CDM: If you could describe a 'Meadowlark' girl in three words, what would they be?
MEADOWLARK: Intelligent, thoughtful, leaders.

CDM: What do you think is the biggest myth to working in the fashion/accessory industry? Can you confirm or deny it?
MEADOWLARK: That it is glamourous and that designers are rich. Most people in this industry seem to be working super hard for average pay.

CDM: If you could live in any time period, what year would it be and why?
MEADOWLARK: Right now is good for me. I did love the nineties but since it is back in a big way, I'm pretty much re-living my youth.

CDM: What is the best piece of advice you've ever been given?
MEADOWLARK: Do it once and do it right.

CDM: What is the best purchase you've ever made?
MEADOWLARK: A Vitamix blender for green smoothies everyday.

CDM: What did you want to be when you were seven-years-old?
MEADOWLARK: A hairdresser I think, or an artist. It was a long time ago, it's a bit blurry.

CDM: Since this is our 'We Hearts' issue, are you able to share with us five things that you 'heart' right now?
MEADOWLARK:
- Paper sculptures by Kirsten Hassenfeld.
- Nice Blocks.
- Our baby.
- The neon trend for interiors.
- This lamp.

www.meadowlark.co.nz