| POLAROID GREY LABEL is coming... |
| Written by Shahlin Graves |
| Wednesday, 05 January 2011 11:14 |
 As everyone already knows, here at Coup De Main we are long-time POLAROID instant camera fanatics. Our excitements levels over the upcoming new product announcement have been rocketing sky-high as the date draws closer when all will be revealed... "A year in the making, Polaroid Grey Label is a collaboration between two of the most influential icons of our time. Polaroid and Lady Gaga. Join us at Polaroid.com as we reveal the next generation instant experience. Live from CES in Las Vegas. January 6th, 2011 at 3:30pm PST. The Polaroid Grey Label announcement will take place on Friday, January 7th at 12:30pm NZT. Also, those with cameras that use Polaroid 600 instant film will be delighted to know that the film will be available from local retail stores again from April/May of this year. Check out what Polaroid have been teasing us with so far! "GETTING READY FOR THE GREY REVEAL: CES 2011 Last year at CES we had a huge announcement with our partnership with Lady Gaga as our creative director. This year, we promise its going to be really something as we will finally be starting to let everyone see what we have been up to all year. We couldn't be more excited to share with the world. We are teasing everyone with the image on the homepage, and with our swanky party invite for Thursday the 6th. The headline reads "GREY REVEALED" everyone will understand why at 3:30 PM on the 6th! A number of blogs like engadget, crunchgear and ISO50 have covered this invite; speculating what this is all about. We won't let the story out of the bag here, but stay tuned to this site and our Facebook feeds as this will always be up to the minute with press releases, some amazing live streamed content direct from CES and lots more images and blog reports. Another cool thing is that we have created a lot of new content to showcase where we are and where we are going as a company. The video animation of our new Made in Polaroid movement is going live today as well as a story that really moves us, based on the work our Chairman is doing called Hope is a Game Changer. Last but not least: With our new product to share we needed a new showcase at CES, so we are really proud to have a new booth - but its really more of a new experience. This year is all about the New Polaroid Instant Experience... get ready - The Countdown has begun." |
