| CADBURY introduces a Fairtrade Easter Egg! |
| Written by Shahlin Graves |
| Monday, 04 April 2011 15:39 |
 For the first time ever, New Zealanders and Australians will be able to purchase a Fairtrade Certified Cadbury Dairy Milk milk-chocolate Easter Egg this Easter. "Made locally at the Cadbury factory in Dunedin more than 235,000 units have been made for the New Zealand and Australian markets. This is the first Fairtrade Certified™ Cadbury Dairy Milk milk chocolate Easter Egg for New Zealand, Australia and Dunedin. The Fairtrade Certified™ Cadbury Dairy Milk milk chocolate Hollow Egg has the same Cadbury Dairy Milk great taste, and allows Kiwi chocolate lovers to directly help improve the lives of cocoa farmers and their families in developing countries." The Fairtrade certified Cadbury hollow Easter egg, expands upon the launch of the Fairtrade Certified™ Cadbury Dairy Milk milk chocolate range that was launched last year. "A product is Fairtrade Certified if it carries the Fairtrade Label – an easy way for consumers to recognise and choose products that have met internationally agreed Fairtrade Standards. Fairtrade delivers a better deal for farmers and producers in the developing world through the Fairtrade standards: - The Fairtrade Price: a designated fair and stable price for most products, aimed at covering the cost of sustainable production and helping protect them from damaging fluctuations in world market prices. - The Fairtrade Premium: an additional sum of money for investment in social, economic and environmental development - helping them grow their businesses and invest in their communities by building roads, schools and hospitals. - Security of long-term contracts and access to pre-financing - Improved working conditions through core International Labor Organization (ILO) conventions. - Requiring environmentally sustainability farming and production practices. Providing democracy within decision making processes including Fairtrade Premium use." The Fairtrade Certified™ Cadbury Dairy Milk milk chocolate Hollow Egg has an RRP of $3.99 and is now available in supermarkets and food stores. |
