Meet 'IT - GIRL' Alexa Chung.

At just 26 years old, this Brit is an accomplished model, host, fashionista, DJ and more recently, a designer having teamed up with Madewell for their Fall 2010 collection.

She could also be your BFF. Totes hard.

For those of you you haven't heard of the label, Madewell is a chain store that started back in 2006 under J.Crew (an American clothing and accessory retailer based in New York). They had all the right elements but unfortunately....just didn't catch on. *SAD FACE*

Enter Alexa. Her personal effortless style is iconic - she's even got a Mulberry bag named after her! With her 60's inspired vision, we're sure this is the breath of fresh air Madewell has been waiting for!

The collection has a very laid back feel filled with baggy cardigans, boyfriend jeans, tea dresses, high waisted short shorts....

Lots of soft colours - pinks and blush mixed greys and tan; heavy in denim - that's Madewell for you - not to mention a vintage quality to a lot of this stuff including the use of tweet and velvet and yes ladies, socks and sandals are b-b-b-back in BIG way. So are brogues and clogs -which reminds me I should've hung on to my pair from Farmers when I was 10.