| LANVIN hearts H&M - Fall 2010 Film |
| Written by Sacha Young | ||||||||||
| Wednesday, 03 November 2010 12:14 | ||||||||||
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LANVIN (a Paris High Fashion House) has collaborated with retail big-guns HENNES & MAURITZ [H&M] to bring the world... LANVIN <3 H&M!
In the day and age of designer collaborations happening quicker than we can clap our hands, this collaboration has been described as a "panacea for collaboration fatigue" by The Independent UK. The collection officially hits stores on November 23rd. In anticipation for the availability of the designer clothing, the retail turned luxury brand [H&M] has created a beautiful viral film for their latest Fall/Winter 2010 campaign... “We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.” - Margareta van den Bosch, creative advisor at H&M. Stunning photos from the LANVIN <3 H&M campaign below...
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