A few days ago RAY-BAN launched their 'NEVER HIDE' worldwide campaign with these wicked photographs! I'm totally a Ray-Ban fiend, for life.
"The campaign will launch around the world in Tokyo, Shanghai, Delhi, Istanbul, Rome, Berlin, Paris, Barcelona, London, New York, Rio De Janeiro, Cancun, Australia and NZ. The campaign expresses the authenticity and uniqueness of Ray-Ban, an iconic brand that has been synonymous with classic style since 1937."
I am jealous of these photos, for the simple reason that I WASN'T THERE WHEN THEY WERE TAKEN! They seriously look like they are having the time of their lives...
Ray-Ban's are available from Sunglass Hut outlets across New Zealand.
