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Written by Sacha Young
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Sunday, 03 July 2011 13:28 |
'URBAN OUTFITTERS' are true innovators, especially with their new kick-ass flagship store in Sweden - where they have turned an abandoned cinema into an amazing store.
I'm not sure about you, but the idea of a retail experience in a disused cinema just sounds heavenly... Can someone please turn the the St. James' into a department store already, please?!
"Instead of hiding the origins of the space in an expensive refurbishment, Urban Outfitters celebrated and leveraged the cinema’s heritage, to create something truly exciting. From the illuminated marquee outside, to the foyer with the cash desks, from the original chandeliers to the marble and gilded pillars, much of the character of the building had been retained."
Check out photos from the 'Urban Outfitters' Sweden store below...
[source: Inside Retailing]
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