The AMAZON concept store in Parnell is without a doubt the most radical store I've stepped foot in, since Santa Monica's Urban Outfitters.

As well as being graphically stimulating, this concept store has used quirky resources in their design. Note: their innovative zipper neoprene, wetsuit-style changing rooms, their faux grass floor area and their mini skate ramp for the youngsters!

Amazon stocks the likes of: Von Zipper, Billabong, Nixon, Rusty, Volcom, Huffer, RPM and Quicksilver... be sure to check out more photos of the store below!

Mural done by artist BMD, sadly the owner of the building (not Amazon) painted over the whole thing before it was completed. :(