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Claud announces new album 'Supermodels' + releases new single 'Every Fucking Time'.

Claud announces new album 'Supermodels' + releases new single 'Every Fucking Time'.

Claud has today announced their sophomore album, 'Supermodels' - out July 14th via Phoebe Bridgers' Saddest Factory Records - and shared the first single, 'Every Fucking Time'.

About their new song, Claud says: "I wrote 'Every Fucking Time' two summers ago. It was hot and sticky in New York, so naturally I was spending a lot of time at home, overthinking everything… and this song was born. Even as I was writing ‘Every Fucking Time’ I had flashes of what I wanted the music video to look like. The songs details and specificity came straight from me, so it only felt natural to write and direct the music video too. This was my first time directing, which was scary, but came easily because my vision for this song was so strong. The video wouldn’t have been the same without my co-star, Grace Kuhlenschmidt. We met on the internet early in the pandemic. I was a big fan of her comedy, and I watched every single video she posted. We quickly became friends and have been wanting to collaborate for a while, and I wrote this video concept with her in mind. Being on set with Grace was a dream come true because I got to work with my favourite comedian and a good friend all at once."

Watch the 'Every Fucking Time' video below...

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Claud (@claud.mp3)

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