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Watch: H&M’s Autumn '16 campaign video.

Watch: H&M’s Autumn '16 campaign video.

H&M celebrate women and the diversity of women in their new Autumn '16 campaign which features the likes of Lauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure, and Jillian Hervey.

The brand created the campaign to combat conventional ideas of beauty and what women should be by showcasing them in a whole new light - from being at the centre of a business boardroom meeting, to eating french fries on a hotel bed.

About the song used in the campaign, Lion Babe singer Jillian Hervey said: "Celebrating women is inherent to me, their uniqueness, their grace, their resilience and their style, so I love that H&M came to us to reinvent the classic 'She's a Lady' by Tom Jones into a contemporary moment and more importantly from the ladies directly.”

Watch the campaign video below…

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