Florence Welch x Gucci for ‘Harper’s Bazaar’.

Florence Welch is the latest ambassador for Gucci’s watch and jewellery collections, and has done a photoshoot with ‘Harper’s Bazaar’ in which she showcases the new collection.

On her style and the new Gucci designs: "I've always been interested in femininity that had a darkness; nothing could ever be too pretty. When I started performing at around 20, I wore pop socks. I guess I looked quite bookish and girly, and then"—she lets out a hoot—"I would sing songs about coffins and violence. Alessandro's designs have all these snakes and tigers and bleeding hearts, a Baroque sensibility. It's like he wants to give people his whole world. It feels really generous; it takes a lot of love."

On being self-destructive: “I'd been really self-destructive for a while, and I really didn't want to keep breaking things—whether it was relationships or physical stuff. Not drinking was such a healing process that I thought, Let's just keep going with this. And what I've learned is that I'm naturally a sensitive, open person who's just super-high on life without any drink or drugs."

On turning 30 in August: “I'm looking forward to it. My 20s have been quite a sea, a whirlwind of working out who you are. I feel I was a bit of a nightmare for everyone before—fun, I hope, but an absolute chaos merchant as well. I'm very lucky not to have come out feeling swallowed up. As I come into my 30s, I have a sense of getting to know myself a bit better, and I feel good about it, I have more of an idea of who I am now."

Check out more of the photoshoot below…