coup de main - noun
kü-də-ˈmaⁿ
Definition of coup de main : an attack that achieves complete surprise.

Harry Styles might be launching a fragrance and/or cosmetics line?

It's being reported by US Weekly that Harry Styles has reportedly filed a trademark for a beauty company named PLEASED AS HOLDINGS LIMITED with the "wholesale of perfume and cosmetics" listed as the nature of the business.

Guess we'll just have to wait and see what eventuates from this...