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Harry Styles has launched a fragrance and cosmetics brand: Pleasing.

Harry Styles has launched a fragrance and cosmetics brand: Pleasing.

Harry Styles has been teasing the phrase "pleasing" for a while now, and today, it seems that the launch of Pleasing might finally be imminent.

Rumours had been circulating that Styles has been planning to launch a beauty/fragrance line after paperwork was filed under his full name Harry Edward Styles to begin the "wholesale of perfume and cosmetics".

Pleasing billboards appeared outside Styles' show tonight in Glendale:

And a Pleasing website has launched:

Which some fans have been able to access to view details of some products:

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