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Rosalía announced as M•A•C's new Viva Glam ambassador.

Rosalía announced as M•A•C's new Viva Glam ambassador.

M•A•C has today announced Rosalía as their newest Viva Glam ambassador, who will launch VG26 - a new, limited-edition red lipstick, where 100% of the lipstick selling price supports healthy futures and equal rights for women, girls and the LGBTQ+ communities while maintaining its decades-long support for those living with HIV/AIDS.

About teaming up with Rosalía, John Demsey, Chairman of the M•A•C Viva Glam Fund, says: "We are beyond proud to join forces with the incomparable Rosalía, who will elevate the M•A•C VIVA GLAM campaign to new levels this year. Aside from her epic voice and coveted style, Rosalía is deeply committed to improving the lives of people living with HIV/AIDS around the globe, especially those most vulnerable, including women, girls and the LGBTQIA+ community."

Viva Glam 26 will launch in New Zealand on September 24th.

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